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If you can make a kickass product in a very short span of time, and somebody's just given you a metric ton of legal tender, don't hand that money over to some bored graphic designer so they can buy marijuana more...
"Is Joost going to last the year?" asked Mike Butcher at Techcrunch last month, after it emerged that the company had fired its chief technology officer - who on the same day joined the BBC's iPlayer project.